Understanding Percentages
Percentages are the universal language of restaurant metrics, used for food costs, labor ratios, profit margins, and more. A percentage represents a part per hundred, denoted by the % symbol.
Why Percentages Matter in Restaurants
- Standardized Comparison: Allows comparison across different sales volumes
- Performance Tracking: Identifies trends regardless of absolute numbers
- Menu Pricing: Essential for calculating food cost percentages
- Labor Management: Helps maintain optimal staff-to-sales ratios
Example: A 30% food cost means that for every £1 in food sales, 30p goes toward the cost of ingredients.
Percentage Forms and Conversions
Percentages can be expressed in three equivalent forms, all used in restaurant calculations:
Common Form
The familiar percentage format
“Twenty-five percent”
Fraction Form
Useful for calculations
“One quarter”
Decimal Form
Used in spreadsheet formulas
“Zero point two five”
Conversion Formulas
Percentage Conversion Tool
Calculating What Percent One Number Is of Another
This fundamental calculation is used for food cost percentages, labor ratios, and more.
Example: Calculating Food Cost Percentage
If your food costs were £3,200 and your food sales were £10,000:
Food Cost % = (£3,200 ÷ £10,000) × 100 = 32%
Percentage Calculator
Applying Percentages in Restaurant Operations
1. Calculating Cost Percentages
Essential for menu pricing and cost control:
Example: Burger Cost Percentage
If your burger costs £2.40 to make and sells for £12:
Cost % = (£2.40 ÷ £12) × 100 = 20%
2. Determining Target Menu Prices
Working backward from desired food cost percentage:
Example: Pricing a Dish at 30% Food Cost
If your pasta dish costs £3.50 and you want 30% food cost:
Menu Price = £3.50 ÷ (30 ÷ 100) = £3.50 ÷ 0.30 = £11.67
Round to £11.95 or £12.50 for psychological pricing
Menu Pricing Calculator
3. Calculating Discounts and Promotions
Important for running profitable promotions:
Example: 15% Discount on £28 Entree
Discount = £28 × (15 ÷ 100) = £28 × 0.15 = £4.20
Promotional Price = £28 – £4.20 = £23.80
Advanced Percentage Applications
1. Calculating Percentage Changes
Used for analyzing sales growth, cost increases, etc.:
Example: Sales Growth Calculation
If sales grew from £8,000 to £9,600:
% Increase = [(£9,600 – £8,000) ÷ £8,000] × 100 = 20%
2. Calculating Prime Cost Percentage
The most important metric for restaurant profitability:
Example: Prime Cost Calculation
For a restaurant with:
- Food Cost: £12,000
- Beverage Cost: £4,000
- Labor Cost: £15,000
- Total Revenue: £50,000
Prime Cost % = [(£12,000 + £4,000 + £15,000) ÷ £50,000] × 100 = 62%
Industry Benchmark: Prime cost should ideally be 55-65% of total revenue. Higher than 65% indicates profitability challenges.