2024/25 UK Food & Drink Trends Report
Comprehensive analysis of consumption patterns, allergens, and regional differences
Executive Summary
The UK food and beverage industry continues evolving rapidly, with London acting as both trendsetter and amplifier of national movements. This report synthesizes data from industry leaders to identify key patterns for 2024/25.
Key National Trends
- 54% of consumers now prioritize sustainability in food choices (Waitrose Food & Drink Report 2024)
- Plant-based market growth slowed to 8% after years of double-digit increases (Mintel Plant-Based Food Report 2024)
- 63% of UK diners expect allergen information before ordering (Food Standards Agency 2024 survey)
Food & Drink Consumption Trends
1. Protein Preferences
| Protein Type | % Consumption Growth (2023-24) | Key Driver |
|---|---|---|
| Poultry | +7.2% | Cost-effective alternative to red meat |
| Plant-based (new generation) | +5.8% | Improved texture and flavor profiles |
| Seafood (sustainable) | +9.1% | Marine Stewardship Council certifications |
2. Beverage Trends
Alcohol Alternatives Boom
No/low-alcohol category grew 23% in 2024, now representing 5% of total alcohol market. London drives 38% of this consumption.
Allergen Prevalence & Customer Priorities
Top 10 Allergens in UK Hospitality
| Rank | Allergen | % of Requests | Year-on-Year Change |
|---|---|---|---|
| 1 | Gluten | 34% | +2% |
| 2 | Dairy | 28% | +5% |
| 3 | Nuts (tree nuts) | 19% | +1% |
London vs National Trends
London Specifics
- 42% higher adoption of alternative proteins vs national average
- 3.2x more vegan fine dining options per capita
- 68% of restaurants now offer tasting menus (vs 41% nationally)
National Trends
- Regional cuisines growing 14% faster than in London
- 22% more likely to prioritize portion size over presentation
- Traditional Sunday roasts see 8% growth outside capital